For many of us in the superannuation and life insurance space, we recognise and understand the value life insurance through superannuation can provide members. However, for superannuation fund members on the outside looking in, the scrutiny surrounding the industry and ensuing media attention has helped to distract and confuse the perception of the cover members may receive. The Protecting Your Super (PYS) and Putting Members’ Interests First (PMIF) reforms have gone some way to improve the perceived value of insurance in superannuation by removing default cover for some members and raising awareness for others. However, there are still members who...