At the 2019 ASFA Conference, PwC asked the audience whether they felt their organisations fully owned their culture. The majority said no. That’s troubling for superannuation leaders because it suggests that many are missing opportunities right in front of them. By embracing their existing cultural situation, leaders can nurture behaviours that deliver better strategic, operational and member outcomes. The Royal Commission focused most people’s attention on the damage that poor cultures can wreak upon organisations and their customers. While some superannuation leaders responded by treating culture solely as a risk to be managed and mitigated, no culture is exclusively bad....