One of the big takeaways from ASFA’s Spotlight on Insurance in Super event in 2019 was the significant opportunity that exists for the industry to reinvent traditional perceptions about the value and role of life insurance. Raising awareness As an industry under immense scrutiny, life insurance faces low levels of engagement and financial literacy which reinforce the misconception that the only benefit insurers provide is the payment of claims. It is not uncommon for insurers to discover that customers do not value life insurance until they understand it. This is often the case with disadvantaged members of the community –...