“Gnōthi seautón” which means “know thyself”, is a proverb from Greek philosophy, attributed most popularly to Socrates. The saying has been well known throughout history; from ancient philosophical texts, right through to a more recent version being used in the Matrix movie, where an inscription outside the Oracle’s place pays homage to the original on the Temple of Apollo in Delphi. Knowing members for better business strategy The business plan, as required under APRA’s SPS 515 Strategic Planning and Member Outcomes, is now a practical issue for funds. It is a forward looking, detailed document to be produced on a...