Until now, one of the central challenges for the superannuation industry has been to connect many disparate data sets so funds can easily extract and make meaning of all this information to develop better products and services for their members. Now however, thanks to advancements in data analytics technology, funds can streamline and transform how they engage with members, delivering better outcomes for a broader audience. In this new age of data analytics, the industry is starting to see how funds are using their data to better understand where members are in their different life stages, as well as their...