Greenwashing occurs when a company—deliberately or otherwise—projects the perception that it and its products are environmentally more sustainable than they actually are. Also referred to as ‘green sheen’, greenwashing is attempting to cash in on growing consumer demand for all things green. As a result, a growing issue for investors is how to avoid companies who don’t practice what they preach. How do funds strategically—and with certainty—only invest in companies with certified, credible sustainability practices? The way forward for SRI labels Socially Responsible Investing (SRI) labels are useful for retail investors to better understand what they invest in, as it...