Australia's superannuation industry has been the focus of intense and sustained scrutiny recently, with the Government and regulators aligning to examine fund performance, conduct, culture and member outcomes – and driving the public to do the same. At the same time, consumer expectations are increasing across the board and super funds are not immune. Super fund members expect the same level of experience from their funds as the most recent great experience they have had with any company – meaning funds are competing on experience with the Amazons, Ubers and AirBnBs of the world. Combined, heightened scrutiny and increasing expectations...