This is the first instalment of a two-part series on ASFA’s Spotlight on Member Engagement event. Here we cover ‘Customers – the fight for attention is real’ and ‘the engagement tool kit’. The remaining sessions will be explored in the November issue of Superfunds. In the digital age, the fight for member attention has never been more acute and the super industry is facing some significant challenges. Statements from the Hayne Royal Commission and recommendations from the Productivity Commission signal that the super landscape could well be remodelled, so the need to attract, retain and engage fund members is of...