Member engagement, education and empowerment have emerged as the holy grail of the superannuation industry. During almost every session at any recent conference or industry forum, the question of member communication and engagement has emerged in some form. The approach to date has predominantly been, tell them, teach them, train them – in effect a monologue of information from the informed (the industry) to the uninformed (the member). Gamification of member communication quite literally changes the game. Digital gaming—on mobile phones, tablets, PCs and gaming consoles—is often regarded as a distraction that makes minutes and hours wastefully disappear. In reality...