The superannuation industry has a battle on its hands when it comes to engaging Millennials. Funds are continuously looking to find a connection and ways to encourage Millennials to choose and keep a fund, consolidate and make informed decisions within their super. So far there has been varied success across the financial services industry. Many articles, reports and senior financial industry figures stereotype Millennials as being indifferent, financially lazy – as summed up by the “smashed avocado” saga. However, on the ground research conducted by MyLife MySuper, increasingly shows that Millennials care about their financial well-being but have awareness and...