Home' Superfunds : Superfunds August 2017 Contents AMP’s ambitious multi-storey urban renewal project at Sydney’s
Circular Quay is a towering example of confidence in the
nation’s largest listed wealth management company, and a
fitting home for AMP director of superannuation, investment and
retirement, Vicki Doyle.
Big, blue skies soaring above the wide, flat paddocks in rural Victoria
where Doyle was raised emboldened her from childhood with ambitions
far beyond the farm gate. She started out as one of 25 students at the tiny
Mickleham School, the only “town” building serving a farming community
20km beyond the outer reaches of Melbourne’s Tullamarine Airport.
An inspirational headmistress helped turn Doyle’s childhood dreams into
reality. “She was the first female role model that I saw. She was firm, fair and
passionate; I was determined to be like her and as strong and impactful,”
says Doyle. She inspired a passion for lifelong learning in “a future-looking
kid with a huge appetite for taking on the world”.
“I was from a small family, just my parents and a younger sister living on a
1500-acre farm, where it was two kilometers to the top of the driveway, so
you had to make your own dreams and ambitions... you could be anything
you wanted to be on that farm.”
Young Doyle dreamed of many things: “I wanted to be a teacher, an actor,
a CEO, a hairdresser, a psychologist. But the main thing I always wanted to
be was the boss. I always thought I wanted to lead things to greatness...
“My parents were working class farmers and never really understood my
ambitions to semi-run the world, but just being on a farm means you learn
independence and resilience. You also learn that you need to forge your own
pathway... that you are in charge of your own destiny if you see your future
beyond farm life.”
A business analyst position at Colonial in 1999 gave Doyle an “accidental”
start to her 17-year superannuation career, with the Commonwealth Bank’s
takeover and rebranding of Colonial as Commbank. Promoted “up a role
every 18 months or so”, Doyle gained broad technical experience across
diverse wealth management functions at both Colonial and Commbank,
then became general manager of strategy and later wealth distribution at
Suncorp, where she was responsible for integrating Asteron and Suncorp’s
wealth businesses. After nearly a decade as an executive general manager
with Suncorp, Doyle moved to BT in 2013 to lead it through its Stronger
Super reforms, and then joined AMP in 2015 as director of corporate super.
Her role expanded this year to incorporate oversight of more than 50
superannuation, pension and investment products and platforms with $123
billion under management. This includes the market leading North platform
acquired with AMP’s $4 billion buyout of AXA Asia Pacific in 2011.
Doyle plans to simplify the product portfolio, whilst also continuing
to invest in some of Australia’s leading superannuation and investment
platform offerings, such as the award-winning Signature Super and MyNorth
platforms; the latter winning Chant West’s 2017 Best Advised Product of the
Despite the considerable demands of leading AMP’s large product portfolio
and corporate superannuation business, Doyle remains an open, easygoing
country girl at heart—albeit resolutely goal-focused and ambitious—with
faith in blue-sky opportunities and teams.
Her transition from technical specialist to leader came at a critical
“inflection point”, as an emergent leader at Commbank.
“When you go through tough times as a young leader, it helps you
grow ... I have always had a driving ambition to be the boss, but at 28, at
Commbank, I realised I couldn’t do everything myself, so I came up with the
idea of developing a 20-for-1 philosophy. I decided that if I could build up the
skills of 20 good people around me, I could move from technical specialist
to leader, helping others to be the very best they can be. Leadership is not
about being at the top of the hill calling out the orders. It’s about being the
support and foundation at the bottom and getting the whole system working
“As part of that philosophy, I have embraced the lessons of ‘leadership
impact’ I learnt from Peter Fuda at The Alignment Partnership, who showed
me how important it is for leaders to align intent with impact.”
Superfunds August 2017
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